Micro Hydroxyapatite
ENAMEL REPAIR
Rated 4.6 Excellent
When daily brushing isn’t enough
SENSITIVITY
CAVITY PROTECT
WHITENING
You can't regrow enamel, but you can remineralise
Build your self-care ritual
Inspired by a toothache
Up to 90% of adults in the UK have some form of gum disease.
This can range from mild inflammation to advanced periodontal disease.
Left undressed, it can affect your entire body. Gum disease is linked to Alzheimer's disease, cardiovascular diseases, diabetes complications and premature labour.
Care for your whole mouth, not just your teeth with our organic botanical oral care.
A healthier mouth after one brush
Brush with organic botanicals for their antibacterial and anti-inflammatory properties.
Supercharge your oral health
✔️ Farewell fuzzy teeth
Don’t just remove plaque, prevent it. Anti-plaque botanical ingredients will make your mouth feel amazing all day, every day.
✔️ Feel amazingly fresh all day, every day.
Our antibacterial organic botanicals will leave your breath fresher for longer.
✔️ Deep but gentle clean
Bentonite based toothpaste for a naturally superior clean, without damaging enamel.
Choose your flavoursLatest News
How to get rid of bad breath
Bad breath?
Simple tips to stay fresh (without wrecking your mouth)
Bad breath isn’t usually about “not brushing enough”.
It’s almost always about bacteria, dryness, and what’s happening between brushes.
Here’s what actually causes bad breath — and what helps.
Why Most Toothpastes Can’t Repair Enamel (and What Can)
Enamel is the hardest substance in the human body — but it isn’t invincible. Every day, acids from food and drink, plaque, and even over-brushing wear it down. Unlike bone, enamel can’t naturally regrow, which is why enamel loss leads to sensitivity, cavities, and yellowing over time.
Most toothpastes only protect what’s left. Fluoride, the standard active in mainstream formulas, helps resist acid attacks but doesn’t rebuild enamel. And with supermarket pastes made up of 95% filler ingredients — foaming agents, flavourings, and stabilisers — there’s little room for minerals that actually strengthen teeth.
That’s where hydroxyapatite comes in. Hydroxyapatite is the mineral your teeth are made of, and clinical studies show it can repair weakened enamel by replenishing lost minerals and sealing microscopic pores.
Is hydroxyapatite safe?
Hydroxyapatite is one of the hottest ingredients in oral care — but is it safe? In this article, we explore the science, the safety research, and why it’s a trusted mineral for repairing and protecting enamel.
Let customers speak for us
Very good tooth paste teeth ,gum feel alot better ,second order placed
I’m enjoying the flavour and my teeth feel clean after use. No complaints. I like the little glass jar. One less bit of plastic waste.
I started using this to try and help with some dental issues which require extractions. I was feeling very unwell almost daily. I've noticed my sinuses are improving, less asthma, less acid reflux. The teeth were aching very badly last week, but the aching has been coming and going. When it dies down, my mouth is actually feeling a lot better, and the teeth starting to feel a little more stable. Will be interesting to see quite where this is leading.
I am now on my second jar of this lovely product and my teeth love it! I’ve also tried others in the range and they’re just as good; just taste different, which is nice! I would highly recommend this toothpaste and the company. All good. My teeth feel cared for! XXX
I tried other natural toothpastes before i came across this one and it is the best so far. It cleans really well and my teeth are whiter and much less sensitive. I put that down to the hydroxyapatite. It's reassuring to know that I'm not using chemicals and that the ingredients are all beneficial to my teeth and gums. Thanks Truthpaste for caring about our health. 🙏
After only a few weeks I’ve noticed the cracks in my teeth being less painful and feeling smoother. Amazing product!
Tastes great and really leaves my mouth feeling clean and fresh! Great product!
Great product, natural and eco packaging I absolutely love it!
Quality as always, my teeth and gums have never been in better health
Love that it's slightly abrasive, love the flavor too it's not too strong it's quite subtle.
An excellent product,leaves the mouth very well refreshed and seems to whiten
the teeth before they are brushed!!!
Fluoride-free mouthwash is brill!... use between brushing to normalise acidity in the mouth and to give tender gums a soft massage... initially the peppermint taste can be quite tart, so you may need to dilute to taste... but even that softens over time... a lovely complement to the Truthpaste range...
